{"id":1140,"date":"2026-06-23T17:01:39","date_gmt":"2026-06-23T15:01:39","guid":{"rendered":"http:\/\/sz.forsaken.life\/?post_type=project&p=1140"},"modified":"2026-06-24T00:53:42","modified_gmt":"2026-06-23T22:53:42","slug":"modernity-energy-2","status":"publish","type":"project","link":"https:\/\/www.stefanzeuner.de\/index.php\/project\/modernity-energy-2\/","title":{"rendered":"Digital First Identity"},"content":{"rendered":"\t\t
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Digital First Identity<\/h1>\n\t\t\t\t\t\n
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\n \t\t\tClient:<\/span>\n\t\t\t\t\t

German Wind Energy Association (BWE)<\/p>\n\t\t\n<\/div>\n

\n \t\t\tIndustry:<\/span>\n\t\t\t\t\t

Renewable Energy<\/p>\n\t\t\n<\/div>\n

\n \t\t\tScope:<\/span>\n\t\t\t\t\t

Brand Architecture & Redesign<\/p>\n\t\t\n<\/div>\n

\n \t\t\tServices:<\/span>\n\t\t\t\t\t

Logo Redesign, Corporate Design, Brand Strategy<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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As part of a strategic case study for the German Wind Energy Association (BWE), I developed a modular design system to fundamentally modernize the existing brand architecture. My objective was to create a future-proof identity that flexibly integrates the core brand alongside various subbrands for recruiting and events under a clear, unified information architecture. The minimalist logo redesign is consistently optimized for digital environments and operates confidently within the tension between B2B professionalism and B2C approachability. The result is a highly functional corporate design that makes the innovative power of wind energy tangible at every single touchpoint while securing the long-term scalability of the association\u2018s brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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\n\t\t\t\tNext <\/span><\/span>N\u00e4chster<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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Always up for a coffee 
& a great challenge.<\/h2>\n\t\t
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Let\u2019s talk.<\/h2>\n\t\t\t\t\t\n\t\tEmail\n\t<\/a>\t\t\t\t\t\n\t\tLinkedIn\n\t<\/a>\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Modernized the German Wind Energy Association (BWE) with a scalable, modular design system. I unified their core brand and subbrands under a digital-first identity that seamlessly balances B2B professionalism with B2C approachability.<\/p>\n","protected":false},"featured_media":1145,"menu_order":0,"template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22,23],"tags":[17,24],"class_list":["post-1140","project","type-project","status-publish","has-post-thumbnail","hentry","category-brand-strategy","category-corporate-identity","tag-brand-design","tag-corporate-identity"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.stefanzeuner.de\/index.php\/wp-json\/wp\/v2\/project\/1140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stefanzeuner.de\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.stefanzeuner.de\/index.php\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":0,"href":"https:\/\/www.stefanzeuner.de\/index.php\/wp-json\/wp\/v2\/project\/1140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stefanzeuner.de\/index.php\/wp-json\/wp\/v2\/media\/1145"}],"wp:attachment":[{"href":"https:\/\/www.stefanzeuner.de\/index.php\/wp-json\/wp\/v2\/media?parent=1140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stefanzeuner.de\/index.php\/wp-json\/wp\/v2\/categories?post=1140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stefanzeuner.de\/index.php\/wp-json\/wp\/v2\/tags?post=1140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}