pollytix GmbH
Polling Institute / Consulting
Digital Relaunch & Corporate Presentation
UX/UI Design, Web Development, Big Data Visualization, Marketing Consulting
The digital relaunch of pollytix represented a significant strategic realignment of the institute, aimed at precisely preparing and presenting complex study results for high-level decision-makers in politics and business. At its heart is a profound information architecture that structures vast amounts of data and makes it intuitively accessible through a meticulously optimized user journey.
The visual system utilizes circles as a central design element for data points and nodes, combining them with a bold, intentionally neutral color palette of characteristic green and high-contrast tones. Custom-developed icons and a modular design system underline the analytical expertise of pollytix, creating a digital presence that seamlessly merges scientific objectivity with a modern, forward-thinking aesthetic.
A flexible design toolkit presents complex research findings while emphasizing neutrality and objectivity. Bespoke infographics and diagrams allow for rapid data comprehension without suggesting political bias.
