Curriculum Vitae
Hi, I’m Stefan
Creative Direction · UX/UI · Brand Design — 15 Jahre digitale Transformation.
Interdisciplinary Creative Director with more than 15 years of experience at the intersection of design and technology. Specialized in developing scalable brand identities and digital products by merging high-end branding, UI/ UX, and full-stack development. For over 100 brands, I turn technical complexity into experiences people actually want to use.
PROFESSIONAL EXPERIENCE
2015–2026
Creative Director & Co-Founder | ANTI ANTI Studio, Leipzig
- Provide creative leadership and strategic campaign development for international B2B clients.
- Build and manage interdisciplinary design teams and direct overall branding process.
- Oversee successful digital repositioning and brand relaunches.
- Strategic advisor on digital ecosystems and technological innovations.
- Full-service creative output: UI/UX, Print, Motion Design & Copywriting.
Key Clients: Leonardo Hotels, Hannover Re, Element Insurance AG, pollytix GmbH, Wipro System GmbH & Co. KG, EverReal GmbH, Wargaming, Effekt-Etage
2014–2015
Art Director | DIYOU GmbH, Leipzig
- Developed holistic corporate design and corporate identity concepts.
- Created digital design and interface development (UI/UX) for complex web applications.
- Introduced motion design elements to increase user engagement rate.
Key Clients: M-net, BMW Group, Styrolutions, Ubisoft, DMAX, NCLogics, Ubisoft
2011–2015
Freelancer | Web Design & Development, Leipzig & Berlin
- Executed front-end development based on WordPress.
- Conceived and implemented responsive web designs for SMEs.
Key Clients: BMW Mini, Kahla Porzellanmanufaktur, Seltmann Weiden, Schulte-Ufer, Oliver Viehweg
2011–2012
Screendesigner | ClickStorm GmbH, Leipzig
- Prototyped and designed UI for TYPO3 systems.
- Collaborated with back-end development to ensure design fidelity.
Key Clients: Veolia, Clickstorm
2007–2010
Project Management & E-Commerce | dotSource GmbH, Jena
- Development team lead on Magento (Adobe Commerce) E-Commerce solutions, conception & rollout.
- Online Shop & Community Management: Oversaw operational optimization (UX & performance), moderation, and customer service.
- Front-end Development, Coordinated design, marketing
EDUCATION
2011–2015
Multimedia & Virtual Reality Design | Burg Giebichenstein
- University of Art and Design Halle
- Focus on interactive design, 3D visualization and immersive media
- Intersection of art, design, and technology
2007–2010
Bachelor of Science (B.Sc.) in Business Informatics | BA Gera
- Cooperative State University / dotSource GmbH
- Major fields of study: E-Commerce, Software Engineering, IT Management, and Online Marketing
2004–2007
A-Levels (Abitur) | BBZ Gymnasium
- Focus: Informatics
INSPIRATION
Culture: Contemporary Literature, Current Affairs, Ethnography & Art History
Digital: Gaming (Strategy & City Building), Horror & Sci-Fi Cinema
Design & Urban: Urban Art, Graphic Design Studies & Live Music
Culinary: Passion for Street Food & Enthusiastic Amateur Chef
Languages
German (native)
English (C1)
Spanish (A1, newbie)
French (A1, rusty)
Know-how
Adobe Suite, Figma, MS Suite, Elementor, WordPress, Contao, Joomla! Magento, WooCommerce, Shopify, Cursor AI, Gemini, Claude HTML, CSS, JavaScript, SQL, C++, React, Next.js