Leonardo Hotels / Sunflower Management GmbH & Co. KG
Hotel Industry
Digital Campaigns, Corporate Communications, Sales Tools
Web & UX Design, Motion Design, Infographic Design, Marketing Consulting, E-Mail Marketing, Print Design
I conceptualized specialized microsites and digital sales tools for Leonardo Hotels‘ B2B division, creating an immersive booking experience through interactive maps and a seamless user journey. My goal was to merge a clear information architecture with highly flexible, high-conversion layouts to sustainably increase performance and conversion rates within the MICE sector.
The design system integrates both dynamic campaign elements and sensitive modules for crisis communication. This ensures a trustworthy and professional approach for business clients that remains consistent across all international locations while still providing sufficient room for tailored, individual offers.
In the areas of internal communication and ESG reporting, my focus was on high-quality document design and infographics. Through targeted branding, complex corporate values are visually conveyed to strengthen employee identification.
For this project, I developed pan-European social media and newsletter campaigns in over nine languages, as well as classic print products and bespoke giveaway designs. I instituted a stringent visual look across all touchpoints to guarantee high brand recognition in both physical and digital spaces. This comprehensive cross-channel approach ensures that the brand message — from the very first mobile scroll on a smartphone to the haptic experience on-site — is consistent and convincing.
